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Greece Nova - Go Mad on MadTV |
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 This application launches automatically when the viewer switches the the Mad TV music video channel- the 'OK' call-to-action appears on the screen letting the viewer know they can interact. By pressing the 'OK' button a banner appears on the screen giving the viewer 3 options:
Ringtones: A list of top 10 ringtones appears (code - title - artist). The viewer can order their favourite ringtone via a premium rate phone line with the order being confirmed via an SMS to the subscribers' mobile phone.
Click here to play
CD Shop: A list of top 10 CDs appears (code -price - title - artist). The viewer is able to order his favourite CD via SMS or premium rate phone line. In addition, the subscriber's smart card number appears on the top of this screen as it is necessary to place an order via SMS.
MAD Quiz: The MAD Quiz offers different prizes per week, viewer enters the quiz via numeric keys.
What's interesting about this application is the way that the banner overlay appears, raising and lowering to minimise its interferance with the main video.
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Enhanced TV Part 2 
