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uk bbci sky - BBC 'Children in Need' Telethon |
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 Following on from the success of interactive TV donations in 2001, the BBC has again offered interactive television viewers in the UK the chance to donate from the comfort of their sofa with this interactive application made possible by BBCi, BT and GoInteract. Viewers can choose an amount to donate from £5 to £1000 and then enter their credit card details using their remote controls. The application is accessed from the BBC Text portal and also from branded "Donate" call-to-action that appears during relevant 'Children in Need' programming. Once the card details and personal info has been entered, the box then dials up and connects with a cute spinning animation of the 'Children in Need' Pudsey Bear.
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During the run of the campaign, 'Children in Need' raised over £13.5 Million pounds of donations. Interactive TV played a significant role with 38,000 of the BBC's digital viewers choosing to donate via the red button, raising more than £668,000 pounds. In the previous year, digital viewers donated £479,130 through pressing red. |
Enhanced TV Part 2 
