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uk sky - MTV UK Enhancement |
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 MTV UK's new enhancement consists of three core areas; ‘Feed’, ‘Blag’ and ‘Bitch’. 'Feed' will allow viewers to access up to the minute celebrity news and gossip which will be adapted depending on the programme content. For example: If a video or programme on Kylie is being shown, the application will be updated to include Kylie’s latest news or gossip.
Click here to play
'Blag' is a multimedia quiz featuring audio, visual and multiple choice questions and will cost 50p to enter. Using this service will also give the viewer a password to access a secret area in www.mtv.co.uk and play an exclusive game called ‘Feed Me’. Now that the TRL programme has been brought to the UK, the 'Blag' section of application has been designed so that winning a prize is integrated into the programming, with viewers who enter via interactive TV being called back LIVE on the show. Also, after an extremely successful outing during the MTV music awards, the ability for viewers to chat exclusively via iTV to the celebrity guests has been included in the service.
Finally 'Bitch' allows viewers enter a ‘personality quiz’ and discover whether they are more suited to Eminem or the Chemical Brothers. At the end of the quiz MTV adds up the score to decide. Viewers are given the choice of whether a particular artist or video stays on the MTV playlist.
There is also the option to “splatter” where viewers can express their opinion graphically on the screen. |
Enhanced TV 
