|
uk sky - Who Wants to Be a Millionaire? |
|
 Recently launched on BSkyB following a deal between ITV and the Pay TV operator, this OpenTV application allowes viewers to answer the questions posed by the presenter Chris Tarrant at the same time as the studio contestants. To answer each question, the viewer enters the number corresponding to their chosen answer on their Sky remote control.
Click here to play
Millionaire's TV format uses A,B,C & D for the possible answers on screen, however the application superimposes the answers with corresponding numbers over the conventional video. Viewers compete not only on the amount of questions answered correctly, but also on the time take to answer, which is measured by the application. Both these elements contribute to the viewer's position in a leaderboard. (See Video) Points at each new round are set to zero - the final scores are totalised at the end of the programme.
One feature that may contribute to the value of advertising around the programme is the fact that the application encourages viewers to stick with the programme and not channel hop during the ad-breaks. Skipping channels exits the application and therefore the viewers scores are lost.
Previously an enhanced TV version of the show was exclusively available on digital terrestrial, however it was clunky and suffered from some fairly severe synchronisation problems due to the DTT network using MHEG5. |
Enhanced TV 
