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uk sky - David Blaine interactive on Sky Digital |
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 Magician and performance artist David Blaine's latest challenge 'David Blaine: Above the Below' is being featured on Sky digital as a 24/7 interactive service.
The stunt involves Blaine spending more than 6 weeks in solitary confinement in a clear-plexi glass box supsended above the River Thames surviving on just water alone.
The glass box is just seven feet deep, seven feet long and three feet wide, where he aims to remain for 44 days. He will have no food, no communication and no distractions of any kind. He will have to exist with a tube feeding him water and a waste tube to urinate.
Click here to play
The application accessible from a branded call-to-action on Sky One provides viewers with partial or full-screen streaming coverage of the event. The application also allows viewers to enter a competition to win £500 and vote on whether they think that Blaine is an illusionist or a master of endurance.
The stunt follows in the tradition of Blaine’s unique hybrid of endurance and performance art, as witnessed in last year’s ‘Vertigo’ stunt - where he stood atop a 100ft high pole in New York for 35 hours and ‘Frozen in Time’, where he encased himself in six tons of ice for three days. Blaine, dubbed the ‘Modern Day Houdini’, first caught the public eye with his startling and original ‘street magic’ in his native New York.
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Enhanced TV 
