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uk sky - Sky Vegas Live on Sky Digital |
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 During March 2004, Sky launched Sky Vegas Live, a slicker and more upmarket competitor to AVAGO, the first interactive Bingo/Keno channel in the UK.
For those of you outside the UK who've yet to see Sky Vegas Live, we're providing you with an opportunity to see a short video here.
Sky have managed to learn from the experience of AVAGO and have upped the production value stakes to create a slicker offering, but one which still plays on the fact that viewers like to see and hear their name on TV. Sky's channel has a primary position in the Sky EPG, just below Sky's Movie channels and also benefits from additionally being stripped across Sky One Mix's schedule on a daily basis during a late night, post-pub slot.
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Broadcasting 7 days a week from 18.00-02.00, Sky Vegas Live leverages Sky's existing betting infrastructure. Viewers press red once on channel 295 and are asked to register or enter their existing SkyBet user ID and pin number. This is the same login and ID used for all Sky Bet services.
Once the viewer has logged in to Sky Vegas Live and a game is open for play, they can press the SELECT button and buy a game card. If the viewer doesn't like the numbers they have been automatically allocated, they can choose a different game card by pressing BLUE. Once a card is selected, the viewer can then use the LEFT and RIGHT keys on their remote to choose the stake for the next game and then press SELECT to complete their purchase.
Viewers on Sky Vegas Live can play with up to 10 Cards at once. Viewers can purchase additional cards by pressing select and can pull up their leading or winning card by press GREEN on the remote.
Sky Vegas Live's games are 'Keno' games where the odds change depending on the game. For instance Super Keno 15 draws 15 balls out of a possible 80 and has a jackpot of over £ 1 million. The schedule is made up of other variations such as Super Keno 10 and Super Keno 13. In all games, players can vary their stake per card from £1 to £100. The more numbers the viewer matches, the more they can win.
The studio presenters announce the 20 numbers selected by the random number generator live on-air and similar to AVAGO, Sky's system automatically marks viewers’ game cards with the numbers drawn.
In terms of presentation, Sky Vegas Live have brought together a team of professional presenters, Sky's branding of the channel is repetitive and solid, reinforcing the message to viewers to keep playing. The use of a virtual studio means that draws are fast-paced and better synchronised. Virtual studios will also allow Sky to easily introduce different games with or new on-screen identities overnight.
Sky Vegas Live also offers a much cleaner on-screen experience. It is very seldom that presenters on Sky Vegas Live are obscured by the on screen display of the game cards, which contrasts with AVAGO's on-screen experience which can seem cluttered, obscuring the presenters and taking up too much screen real-estate.
Whilst the number of players throughout the course of a day can be a few thousand, or even just a few hundred, the revenue from these games is significant, particularly if player loyalty can be maintained.
More Information http://www.skyvegaslive.com |
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