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Saturday, 11 October 2008
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Games & Gaming Video Vault
Interactive TV games have become a surprise hit on digital TV platforms around the world. Initially thought of as something to entertain the children, interactive TV games have an extremely broad demographic and BSkyB in the UK has pioneered a pay-to-play business model which delivers significant revenues. Interactive TV games can be a profitable business as they can be easily re-skinned for different markets, languages or cultures.
 
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