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Shopping & Banking Video Vault |
Many digital interactive TV platforms have been launched on the basis of significant and growing revenues from T-Commerce - particularly in markets where there is an established tradition of "Catalogue" shopping.
Sadly so far - the buy rates haven't met expectations, nor have they grown significantly. T-Commerce services can be effective and revenue generating - but no matter how popular and no matter what level of price point - if the cost to build, maintain and distribute the services outweighs the profit - there isn't much point in being there.
Banks on the other hand are particuarly keen to extend their brand message to all platforms and all devices - as part of a general cost-saving shift from retail to home banking.
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Shopping & Services 
