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Driving viewers to Sky News Active Voting |
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 When you have over 6 million UK digital TV homes do you sit back and wait for them the find your interactive services? Obviously Not!
Sky News continually drive their UK audience to interact, despite the fact that there is a sizeable international community who can't access the services and feel disenfranchised by this promotion.
However, by promoting the interactive services, Sky adds value to its news programming by personalising news and ensuring viewer retention. At the same time the service also allows them to generate revenue from the telephone calls the STB needs to make to register the vote.
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 The opportunity to personalise news and choose stories at will is used particularly effectively in segments of the news bulletin that only apply to small segments of the viewing community e.g. financial news
During the business news bulleting an on screen banner that appears driving people to more detailed information.
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Platform Marketing 
