From October 1st - Sky ditched the Open.... brand and relaunched and reconfigured its interactive services as Sky Active.

The Open.... brand (four dots!) has always sat uneasily against Sky - and the new look is the final nail in the coffin for a brand which was all to often confused with Sky's middleware provider OpenTV.

The new service is now more effectively integrated with Sky's other interactive services, particularly enhancements to programming.

It remains to be seen whether this rebranding will encourage more UK homes to interact, shop and bank via their TV sets.

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