Sky Active are fortunate to have the ability to effectively promote their interactive services across all of Sky's channels through advertising and promos - this lighthearted spot lets people know that there are free games available by pressing the red or interactive button.

Many analysts see games as key to all digital platforms in familiarising the audience with interacting with their televisions and remote controls. Clearly free games also entice the audience to also opt for pay-per-play games - which in the UK is predominately billed via premium rate telephony drop calls.

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