'Lil' Red Button Man' has been jointly developed in house by Sky's creative agency and the world-famous animation creators Uli Meyer studios - who have Roger Rabbit and Space Jam to their credit. Lil' Red is an amalgamation of great British rock icons from the last thirty years.

In the first of a series of on-air executions Lil' Red struts around to music composed by Goldbug, who had chart topping hits in the early nineties. Wearing a 'Touch Me' t-shirt, Lil' Red incites Sky digital viewers to press the red button on their remote control, when watching a Sky channel - demonstrating that interactive TV is a fun and easy to use addition to the viewing experience.

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