Sky has achieved considerable success in upselling new services to its subscribers.

From 30th September 2002, there were 75,000 subscribers taking the "Extra Digibox" option - up 41% (Sky install a second decoder and dual LNB, on condition both decoders are connected to the same telephone line) whilst there were 38,000 subscribers to the Sky+ Personal Video Recorder, up 37% in the quarter.

Sky expect further growth in the takeup of these products due to the current on air and interactive campaigns (see video above) which are currently promoting Sky Plus across the network.

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