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uk sky - MTV Hits Interactive on Sky Digital |
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 MTV's latest interactive application runs on MTV Hits - a digital only version of MTV that only shows videos and who has its primary reach in the UK. The application is being heavily promoted on air (see Platform Marketing Section) - and uses a discreet call to action in-vision which invites the viewer to interact.
Once the service has launched, viewers can see news/gossip, enter a quiz draw (50 pence per entry) or stick simple bitmap "stickers" at 8 pre-determined locations on screen.
Click here to play
It remains to be seen however, how compelling the sticker feature will be in the longer term, however there are typically 3,000 quiz entries per day.
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Enhanced TV Part 2 
