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uk bbci sky - Antiques Roadshow Interactive |
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 Whether rebranded or syndicated for other markets, Antiques Roadshow from the BBC has been running for many years and captures the attention of a wide cross-section of the audience. This simple enhancement produced by TwoWayTV for the BBC shows how play along elements can significantly enhance viewer enjoyment and loyalty. Unlike other iTV services, this one doesn't feature a revenue generating premium rate call to "submit your high score" - but there's no reason why it couldn't.
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Another interesting fact is that this application has significantly extended the reach of the programme with interactivity bringing in a younger audience to the show. |
Enhanced TV Part 2 
