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uk bbci sky - BBC Our Monarchy Poll |
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 Following the Queen's Jubilee celebrations, this application, created in partnership with UK developer GOiNTERACTtv surveyed the BBC's Sky Digital audience over one week in early June. Viewers were able to access the interactive poll by pressing the ‘red button’ on the remote control during live BBC News broadcasts or through BBC News 24, and also via the BBCi-bar accessed by pressing the ‘text button’ on the handset. The survey asked just 6 questions, easily selectable via the left and right keys with the results being sent back via the STB modem at a drop charge of 25 pence.
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The results were presented in a special Monarchy debate programme on Wednesday June 12th. In total 58,779 people voted: 23,821 via the interactive service, 16.493 via the Internet and 16,793 chose to vote via the telephone.
According to figures from Broadcast magazine, only some 25 per cent of digital viewers currently use the BBC's interactive services through the red button on their remote control compared with between 60 and 70 per cent of viewers who use the BBC's Teletext service Ceefax.
The results can be seen at http://www.bbc.co.uk/monarchy
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Enhanced TV Part 2 
