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 The Enhanced TV gameshow Defectors launched on Flextech's "Challenge ?" channel on May 20th 2002 - After 3 weeks, 18% or around 1/5 of viewers who watch the show are opting to interact with it.
Whats more, the application is extremely simple in terms of the interface - just a score calculator and the question colour choices superimposed over the video.
Click here to play
That said, TwoWayTV have provided some very sophisticated synchronisation and playout technology behind it that isn't visible. "Challenge ?" plan to launch 8 ETV interactive formats by September plus and Arcade games lounge.
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Enhanced TV Part 2 
