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Wednesday, 23 July 2008
Home arrow Enhanced TV Part 2 arrow uk sky - Final Score on Sky One

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uk sky - Final Score on Sky One
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Following on from "Single Girls", this new dating show from Shine Productions (Elizabeth Murdoch's production company) has been designed with interaction in mind.

The show allows the viewer to decide who gets to appear in each weekly episode using their interactive remote control or by telephone voting.

Click here to play

Every week, a "picker" gets to go on a date with 3 guys or 3 girls. At the end of the 3 dates, the picker must decide which of the 3 dates they'd like to stick with.

The application allows the viewer to browse through the various candidates, find out their profiles and vote by a 25 pence drop call who will be in the next show. The show airs Sunday evenings and votes close lunchtime on Monday so that the production can commence filming again.

I have to say though, that interactivity of this show does still seem a little removed from the programme, particularly as the viewer has to first make their way through the Sky Active portal before reaching the voting application.

My feeling is that NDS and TwoWayTV who have provided enhancements to shows on channels such as Channel Four and Challenge have more sophisticated understanding of how to integrate interactivity within conventional television programmes.

It is also interesting to note that Sky Active have placed a banner advertisement for the interactive dating agency "Love to Meet" during the show's broadcast and also cross-linked the application with Sky Active's Horoscopes service.
 
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