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uk sky - Star Ticket on Disney UK |
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 In May 2002, Disney Channel embarked on a mammoth search for a group of talented youngsters who would form a pop group to record a single, shoot a video and finally perform to 10,000 fans at the London Arena as well as millions of TV viewers during the 2002 Disney Channel Kids Awards.
To have a chance of being in the group, 5,000 hopefulls attended 5 workshops around England, Scotland and Wales.
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This interactive TV video and voting application formed part of a multimedia campaign that also gave the audience the chance to vote for their favourite contestants across telephone, text messaging, and the internet.
The video windows (in similar style to the classic Sky News Active application) allowed viewers to watch a loop of that week's "Star Ticket" show, plus exclusive backstage video from each of the workshops which was hosted by a pop celebrity. Another video stream allowed viewers to follow what was going on on the regular Disney Channel.
The application also allowed viewers to follow text based news and win prizes in a caption competition, submitting the caption via the STB cost a reasonable 25p per call. |
Enhanced TV Part 2 
