Addressable IPTV Advertising: A Migration to Dynamic, Interactive and Personalized TV Advertising
This article by Patrick Christian, Founder and Managing Director, Packet Vision Limited, explores the opportunities IPTV makes available for advertisers. |
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Interactive Advertising Whitepaper - Open TV
Television advertising is transforming. The proliferation of channels and the advent of interactive television are creating a new landscape for advertisers. The interactive and personalized nature of iTV lends itself well to targeted advertising. |
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InteractTV Resources 
