Addressable IPTV Advertising: A Migration to Dynamic, Interactive and Personalized TV Advertising
This article by Patrick Christian, Founder and Managing Director, Packet Vision Limited, explores the opportunities IPTV makes available for advertisers.
Interactive Advertising Whitepaper – Open TV
Television advertising is transforming. The proliferation of channels and the advent of interactive television are creating a new landscape for advertisers. The interactive and personalized nature of iTV lends itself well to targeted advertising.