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Games & Gaming Video Vault |
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Interactive TV games have become a surprise hit on digital TV platforms around the world. Initially thought of as something to entertain the children, interactive TV games have an extremely broad demographic and BSkyB in the UK has pioneered a pay-to-play business model which delivers significant revenues. Interactive TV games can be a profitable business as they can be easily re-skinned for different markets, languages or cultures. |
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uk sky - Sky Vegas Live on Sky Digital |
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 During March 2004, Sky launched Sky Vegas Live, a slicker and more upmarket competitor to AVAGO, the first interactive Bingo/Keno channel in the UK.
For those of you outside the UK who've yet to see Sky Vegas Live, we're providing you with an opportunity to see a short video here.
Sky have managed to learn from the experience of AVAGO and have upped the production value stakes to create a slicker offering, but one which still plays on the fact that viewers like to see and hear their name on TV. Sky's channel has a primary position in the Sky EPG, just below Sky's Movie channels and also benefits from additionally being stripped across Sky One Mix's schedule on a daily basis during a late night, post-pub slot.
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Games & Gaming 
