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Shopping & Banking Video Vault |
Many digital interactive TV platforms have been launched on the basis of significant and growing revenues from T-Commerce - particularly in markets where there is an established tradition of "Catalogue" shopping.
Sadly so far - the buy rates haven't met expectations, nor have they grown significantly. T-Commerce services can be effective and revenue generating - but no matter how popular and no matter what level of price point - if the cost to build, maintain and distribute the services outweighs the profit - there isn't much point in being there.
Banks on the other hand are particuarly keen to extend their brand message to all platforms and all devices - as part of a general cost-saving shift from retail to home banking.
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UK - Dominos Pizza on Sky Digital - Updated |
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 Whilst the original Domino's T-Commerce service (see below) was much richer in graphics and performed fairly fast for an application created in Open Author, the WTVML based version that is currently in operation on Sky Active provides Domino's with a more economic solution.
With this WTVML based application much of the content is transferred to the STV via the modem, and therefore the application uses much less satellite bandwidth. Also becuase the box dials up before placing an order, it can easily provide the viewer with the ability to consult and repeat their previous order.
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Shopping & Services 
