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IPTV World Forum Announces Key Speakers as Exhibitor Numbers Look Set to Double |
IPTV World Forum Announces Key Speakers as Exhibitor Numbers Look Set to Double Orange, the BBC, BT, Telefonica and BSkyB to speak at leading IPTV event London – Junction Ltd today announced speakers from across the telecoms and broadcast industry for its March 2007 event. The announcement comes as over 110 exhibitors have already confirmed their attendance at the show – a new record – being staged at the Olympia in London between 5th-7th March 2007.
IPTV World Forum 07 Programme |
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Addressable IPTV Advertising: A Migration to Dynamic, Interactive and Personalized TV Advertising |
Addressable IPTV Advertising: A Migration to Dynamic, Interactive and Personalized TV Advertising
This article by Patrick Christian, Founder and Managing Director, Packet Vision Limited, explores the opportunities IPTV makes available for advertisers. |
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In this section over the coming months we will be exploring how digital TV platforms and service providers market their interactive services to the consumer and raise the awareness of their iTV services.
If you have any interesting examples of clever iTV or Broadband marketing from around the world, please contact us. |
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Marketing opportunities Please click to download the Media Pack with full rate card: DMP Media Pack
To contact us about these opportunities, please email Mark at
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BroadbandBananas often runs networking events and parties at conferences and trade shows, and undertakes media alliances. |
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Sky - Internet Services Manager |

Posted 8th February 2007 Internet Services Manager - Full Time Osterley, London The internet products and services department is the main centre of new media expertise within sky, running a range of websites including Sky.com and Sky broadband.com, as well as a broad spectrum of online services across content sites such as Sky sports, Sky News, Sky Showbiz and Sky Movies. | |
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Broadband Bananas is the world’s biggest networking organisation for the Interactive TV and Broadband industries. We already have 26,000 qualified professionals registered to be part of our community and we get more new visitors to our website every day. Broadband Bananas reflects the immense changes in our industry including the growth of new media delivery platforms like IPTV, mobile TV, Internet TV and the digtial home. The website is an outstanding information and community-based web portal that offers unique opportunities to watch and learn from Interactive TV applications and operator marketing campaigns from around the world, in addition to finding news and written resources.
Our real-world networking parties are well-known in the industry and cement our position as a contact point for anyone who has a professional interest in Interactive TV and broadband digital TV in general.
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Mobile TV News Analyst:Mobile TV News Analyst - February 2007 (Issue 1) About Mobile TV News Analyst MobileTV News Analyst will be avaliable online every 3 months (4 issues per year). Printed copies will be available at various trade shows (visit www.mobiletv-forum.com for more trade show information). With so much news, of variable quality, available from so many sources, we will provide time-constrained readers with a highly focused and thoroughly researched update on what matters in your industry. If you have a professional interest in Mobile TV then look no further for intelligence and insight you can trust, covering the important details and the big picture. Visit www.digitalmediapublishing.co.uk for more information on Mobile TV News Analyst, along with other publications. |
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UK Sky - AOL on Sky Digital |
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This new interactive TV service has been brought to market in less than 3 months, accelerated by leveraging AOL's existing experience in delivering mobile, WAP-based services and exploiting this experience with Sky's WapTV technology. The service, which combines email, instant messaging plus simple text-based news and weather is available to existing AOL subscribers by pressing the red button whilst watching a Sky channel. Viewers log in using their existing AOL email address/screen name. Calls to the service are charged at the standard local rate - plus an initial 12 pence connection charge per call. Click here to play
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Enhanced TV Applications Video Vault |
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Enhanced TV is now seen as the next big opportunity to drive mass market audiences to interact with their televisions, to press the "red button" and drive up revenues per subscriber.
It is hoped that presenters or promos will provide a much more effective incentive to the audience to participate with their remote controls.
However as iTV genres go, Enhanced TV is very, very new. It would appear that good enhanced TV requires meaningful co-operation with the digital TV platforms, the TV channels and the programme makers and remains the most immature of iTV genres.
The examples below clearly illustrate the technical and logistical challenges of providing valuable supporting information whilst not detracting from the main programme narrative. One of the biggest challenges facing broadcasters is how to integrate iTV production into the main production cycle. Another major issue is how to reliably synchronise interactive elements with the linear programme. |
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The Broadband Bananas Video Vault |
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The Broadband Bananas Video Vault showcases interactive TV services from around the world with video examples, case studies and screenshots. Use the menu to the left to explore more than 200 interactive television examples. To view the video you must subscribe as a member. This subscription is free of charge.
To subscribe please click here or use the subscription box to the left, it only takes a few minutes. Once you have subscribed please login in then all content will be available to you. Categories include:
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Greece - Weather on Nova (Multichoice Hellas) |
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Fast to load and very intuitive and simple to use, Nova's Weather service provides graphic weather charts for Greece covering "today" and "tomorrow", plus also offers localised forecasts for the major Greek cities.
The local city forecasts are quickly accessed by pressing OK when the application is in either "today" or "tomorrow" mode.
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Interactive Sports & Betting Video Vault |
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Sports programming is one of the key drivers of digital and pay Television. With a wealth of statistics, scores and other supporting information available - and a proactive and competitive audience - it comes as little surprise that interactive sports are a key factor in the take up of interactive services on a number of platforms - most notably Sky in the UK. |
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Shopping & Banking Video Vault |
Many digital interactive TV platforms have been launched on the basis of significant and growing revenues from T-Commerce - particularly in markets where there is an established tradition of "Catalogue" shopping.
Sadly so far - the buy rates haven't met expectations, nor have they grown significantly. T-Commerce services can be effective and revenue generating - but no matter how popular and no matter what level of price point - if the cost to build, maintain and distribute the services outweighs the profit - there isn't much point in being there.
Banks on the other hand are particuarly keen to extend their brand message to all platforms and all devices - as part of a general cost-saving shift from retail to home banking.
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Games & Gaming Video Vault |
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Interactive TV games have become a surprise hit on digital TV platforms around the world. Initially thought of as something to entertain the children, interactive TV games have an extremely broad demographic and BSkyB in the UK has pioneered a pay-to-play business model which delivers significant revenues. Interactive TV games can be a profitable business as they can be easily re-skinned for different markets, languages or cultures. |
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EPG's, IPG's PPV & Navigation Video Vault |
This section provides a guide to a number of the EPG's (Electronic Programme Guide), IPG's (Interactive Programme Guide) TV Listings and other "Navigational" services currently on offer in digital TV homes.
These services are highly important in ensuring ease of use, viewer comfort and in the end viewer satisfaction with digital TV networks.
There is a tremendous range of levels of fuctionality in these services from basic Teletext formats, little changed over 20 years through to multi-day, multi-theme EPG's and finally the dynamic integration of PVR (Personal Video Recoder) capabilities that can be found in the latest Sky+ decoders and in TIVO and Replay products elsewhere. |
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Interactive Television Advertising Video Vault |
Business models and best practice is still being defined around Interactive Television Advertising. Response rates are encouraging - with click through's seem to be significantly higher than traditional direct marketing - but is this enough?
Despite this, Jupiter Media Metrix predicts that iTV advertising will represent $4.4 billion in revenues by 2005.
Sky has had a significant amount of success so far with over 280 different interactive campaigns to date that have generated around 1.9m online responses.
Advertising campaigns in Interactive Television can range from web-style banner advertising to an enhanced TV style call-to-action (blinking icon) that links to a DAL (Dedicated Advertiser Location).
The technical challenges of ITV go way beyond the skills of most Advertising Agencies, and their commitment to this new medium is still in the balance, however on thing is sure - to succeed, Interactive TV advertising needs to be as clever, rewarding and innovative as conventional TV advertising is today.
Here we present some examples, old and new of how Interactive Television Advertising actually works. |
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MHP & "Pre-Launch" Services. |
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In this section we will be featuring videos of iTV services that are yet to launch publically or which have been developed for broadcast on MHP platforms.
If you have a video to submit for this section, please contact us.
We will also shortly be enhancing our site with further information on the MHP standard via our resources section. Should you wish to participate further in BroadbandBananas MHP initatives, please do take the time to drop us a line.
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uk sky - BBCi Pyramid Challenge |
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Following the initial terrestrial broadcast of Pyramid, Pyramid Challenge is currently running 24 hours a day to digital satellite and terrestrial (Freeview) homes.
Pyramid Challenge - The Book of Buried Pearls" is, according the the BBC, "the world's first interactive TV adventure story". The programe uses the switching of four seperate video feeds so that the viewer can choose their own path throughout the adventure by using their remote control.
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Spain canaldigital - Operacion Triunfo on CSD Spain |
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Similar to the French Star Academy format, (see below) Operacion Triunfo follows a group of people through the trials and tribulations of becoming a star - with a major difference. The winner of the show will go on to represent Spain at the Eurovision Song Contest. This magazine style application, accessible from a banner call to action - or from the OK Plus portal - provides rich background on the show.
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High Investments in IPTV, Digital TV, Video Content and VoIP Services Set for 2007 |
High Investments in IPTV, Digital TV, Video Content and VoIP Services Set for 2007 November 15, 2006 - Amdocs has released results of a survey looking at the communications industry trends in the U.S. and U.K. in 2007. Based on the responses of 200 industry decision makers in the telecom, cable and satellite industries, Amdocs forecasts service providers will significantly increase investment in customer service, network infrastructure and IP-based services, as well as build their digital content offerings. |
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Interactive Advertising Whitepaper |
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Interactive Advertising Whitepaper - Open TV
Television advertising is transforming. The proliferation of channels and the advent of interactive television are creating a new landscape for advertisers. The interactive and personalized nature of iTV lends itself well to targeted advertising. |
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Sponsorship opportunities |
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Sponsorship opportunities Please click to download the Media Pack with full rate card: DMP Media Pack
The BroadbandBananas site and networking events survive through the support of our sponsors, partners and advertisers who, through working with us, are able to have access to a unique group of over 26,000 senior industry decision makers involved in broadband, Pay-TV and interactive television services.
Our BroadbandBananas event attendees come from some of the leading companies in the Broadband and Interactive Television Industries.
Opportunities exist to sponsor or co-sponsor future BroadbandBanananas events, newsletters and our popular website. Should you wish to become involved as a sponsor, please contact us. |
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Sky - Internet Product Development Manager |
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Posted - 1st February, 2007
Internet Product Development Manager Full-time, Osterley - London Think about a more exciting future. Think Sky. With more than eight million subscribers, we’re already fast becoming the nation’s No.1 entertainment choice. But even this is just the beginning. We’ve big plans for growth – and here’s your chance to be part of it
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Putting the Home Network to Work |
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Putting the Home Network to Work - WHITEPAPER A key factor to consider regarding the rapid adoption of home data networking equipment since 1998 is the very practical purpose that these solutions have and continue to serve in the vast majority of U.S. households. |
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UK Sky - MTV EMA 2002 Chat |
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MTV have enhanced this year's EMA's with a joint iTV/SMS based celebrity text chat service. The service is only available to viewers aged 16 plus and costs at least 50 pence per message sent - so a long chat conversation could end up being expensive!
Once registered on to the service with a nickname and their date of birth, viewers can send their messages to a guest chat host at the standard SMS rate (roughly 10-12 pence) however MTV then send a "message received" confirmation which is reverse billed at a whopping 50 pence!
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UK BBCi Sky - Wimbledon 2003 |
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The BBC has launched a new improved version of their interactive Wimbledon service on Sky Digital.
As well as featuring the multiple video feeds from the various courts, as seen in previous years, the service now includes SMS chat on a variety of subjects, e.g ‘Who is your tip for the men’s title?’ with the archive of messages easily browseable using the remote’s up and down keys. Comprehensive news and live scores are also accessible by pressing Blue.
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UK - Dominos Pizza on Sky Digital - Updated |
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Whilst the original Domino's T-Commerce service (see below) was much richer in graphics and performed fairly fast for an application created in Open Author, the WTVML based version that is currently in operation on Sky Active provides Domino's with a more economic solution.
With this WTVML based application much of the content is transferred to the STV via the modem, and therefore the application uses much less satellite bandwidth. Also becuase the box dials up before placing an order, it can easily provide the viewer with the ability to consult and repeat their previous order.
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uk sky - Sky Vegas Live on Sky Digital |
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During March 2004, Sky launched Sky Vegas Live, a slicker and more upmarket competitor to AVAGO, the first interactive Bingo/Keno channel in the UK.
For those of you outside the UK who've yet to see Sky Vegas Live, we're providing you with an opportunity to see a short video here.
Sky have managed to learn from the experience of AVAGO and have upped the production value stakes to create a slicker offering, but one which still plays on the fact that viewers like to see and hear their name on TV. Sky's channel has a primary position in the Sky EPG, just below Sky's Movie channels and also benefits from additionally being stripped across Sky One Mix's schedule on a daily basis during a late night, post-pub slot.
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