Broadband Bananas - Video Vault

Social networking business models to shift in 'colonisation' era

Social networking sites such as Twitter and Facebook will look at identifying their most influential members, and what they are saying, in a bid to become more useful to brands doing marketing, a new report claims.

Forrester Research's 'The Future of the Social Web' report looks forward to an era of "social colonisation" on the web, as people who have multiple identities on the web via sites like LinkedIn and MySpace adopt the OpenID system -- currently being developed by web giants including Google, Yahoo! and Microsoft.

The Broadband Bananas Video Vault

The Broadband Bananas Video Vault showcases interactive TV services from around the world with video examples, case studies and screenshots. Use the menu to the left to explore more than 200 interactive television examples.

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Enhanced TV Applications Video Vault

Enhanced TV is now seen as the next big opportunity to drive mass market audiences to interact with their televisions, to press the "red button" and drive up revenues per subscriber.

It is hoped that presenters or promos will provide a much more effective incentive to the audience to participate with their remote controls.

However as iTV genres go, Enhanced TV is very, very new. It would appear that good enhanced TV requires meaningful co-operation with the digital TV platforms, the TV channels and the programme makers and remains the most immature of iTV genres.

The examples below clearly illustrate the technical and logistical challenges of providing valuable supporting information whilst not detracting from the main programme narrative. One of the biggest challenges facing broadcasters is how to integrate iTV production into the main production cycle. Another major issue is how to reliably synchronise interactive elements with the linear programme.

UK Sky - AOL on Sky Digital

This new interactive TV service has been brought to market in less than 3 months, accelerated by leveraging AOL's existing experience in delivering mobile, WAP-based services and exploiting this experience with Sky's WapTV technology.

The service, which combines email, instant messaging plus simple text-based news and weather is available to existing AOL subscribers by pressing the red button whilst watching a Sky channel. Viewers log in using their existing AOL email address/screen name. Calls to the service are charged at the standard local rate - plus an initial 12 pence connection charge per call.

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Sky - Internet Services Manager

Posted 8th February 2007

Internet Services Manager - Full Time

Osterley, London

The internet products and services department is the main centre of new media expertise within sky, running a range of websites including Sky.com and Sky broadband.com, as well as a broad spectrum of online services across content sites such as Sky sports, Sky News, Sky Showbiz and Sky Movies.

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BroadbandBananas often runs networking events and parties at conferences and trade shows, and undertakes media alliances.

Social Media World Forum

www.socialmedia-forum.com

Date - 15/16th March

Venue - Olympia, Earls Court, London

Organiser - Six Degrees Events, Bristol

Social Media World Forum is now firmly established as Europe's leading social media event. With 5 supporting conference streams, over 300 speakers, free to attend workshops and exhibitions, the show is a must attend on the social media calendar.

The show covers the latest in brand engagement using social media, monitoring social media campaigns, branding building using social media, b2b social networks, social media & pr, virtual currencies, gaming, applications and many more.

Broadband Bananas - Social TV, Interactive TV, Television 2.0, IPTV, Social Media

Broadband Bananas is the world’s biggest networking organisation for the Telecoms, Broadcast, Interactive TV and Broadband industries. We already have 26,000 qualified professionals registered to be part of our community and we get more new visitors to our website every day.

Broadband Bananas reflects the immense changes in our industry including the growth of new media delivery platforms like IPTV, mobile TV, Internet TV and the digtial home.

The website is an outstanding information and community-based web portal that offers unique opportunities to watch and learn from Interactive TV applications and operator marketing campaigns from around the world, in addition to finding news and written resources.

Inuk in deal with US venture Move Networks

Inuk Networks has been acquired by leading US high definition video streaming technology player Move Networks.

The tie-up is expected to a see a ramping up of engineering capacity at Inuk’s South Wales operation, as it moves from a closed network provider of so call internet protocol television (IPTV) content – mainly Freeview channels to student halls of residence in the UK – to the more lucrative open internet networks market.

T-Mobile Rolls Out High Speed Broadband On Virgin Trains

In a bid to offer seamless internet connectivity to users while travelling, T-Mobile has joined forces with Virgin Trains to place its HotSpot service onto Pendolino Virgin trains.

The network vows to provide high speed internet connectivity throughout the West Coast line even in tunnel sections, and the initial rollout of the Wi-Fi service would include 52 trains. T-Mobile, in conjunction with Nomad Digital, already offers Wi-Fi connectivity on Heathrow express services and on London to Brighton Southern track.

Greece - Weather on Nova (Multichoice Hellas)

Fast to load and very intuitive and simple to use, Nova's Weather service provides graphic weather charts for Greece covering "today" and "tomorrow", plus also offers localised forecasts for the major Greek cities. The local city forecasts are quickly accessed by pressing OK when the application is in either "today" or "tomorrow" mode. Click here to play
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Shopping & Banking Video Vault

Many digital interactive TV platforms have been launched on the basis of significant and growing revenues from T-Commerce - particularly in markets where there is an established tradition of "Catalogue" shopping.

Sadly so far - the buy rates haven't met expectations, nor have they grown significantly. T-Commerce services can be effective and revenue generating - but no matter how popular and no matter what level of price point - if the cost to build, maintain and distribute the services outweighs the profit - there isn't much point in being there.

Banks on the other hand are particuarly keen to extend their brand message to all platforms and all devices - as part of a general cost-saving shift from retail to home banking.

Games & Gaming Video Vault

Interactive TV games have become a surprise hit on digital TV platforms around the world. Initially thought of as something to entertain the children, interactive TV games have an extremely broad demographic and BSkyB in the UK has pioneered a pay-to-play business model which delivers significant revenues. Interactive TV games can be a profitable business as they can be easily re-skinned for different markets, languages or cultures.

EPG's, IPG's PPV & Navigation Video Vault

This section provides a guide to a number of the EPG's (Electronic Programme Guide), IPG's (Interactive Programme Guide) TV Listings and other "Navigational" services currently on offer in digital TV homes.

These services are highly important in ensuring ease of use, viewer comfort and in the end viewer satisfaction with digital TV networks.

There is a tremendous range of levels of fuctionality in these services from basic Teletext formats, little changed over 20 years through to multi-day, multi-theme EPG's and finally the dynamic integration of PVR (Personal Video Recoder) capabilities that can be found in the latest Sky+ decoders and in TIVO and Replay products elsewhere.

Interactive Television Advertising Video Vault

Business models and best practice is still being defined around Interactive Television Advertising. Response rates are encouraging - with click through's seem to be significantly higher than traditional direct marketing - but is this enough?

Despite this, Jupiter Media Metrix predicts that iTV advertising will represent $4.4 billion in revenues by 2005.

Sky has had a significant amount of success so far with over 280 different interactive campaigns to date that have generated around 1.9m online responses.

Advertising campaigns in Interactive Television can range from web-style banner advertising to an enhanced TV style call-to-action (blinking icon) that links to a DAL (Dedicated Advertiser Location).

The technical challenges of ITV go way beyond the skills of most Advertising Agencies, and their commitment to this new medium is still in the balance, however on thing is sure - to succeed, Interactive TV advertising needs to be as clever, rewarding and innovative as conventional TV advertising is today.

Here we present some examples, old and new of how Interactive Television Advertising actually works.

MHP & "Pre-Launch" Services.

In this section we will be featuring videos of iTV services that are yet to launch publically or which have been developed for broadcast on MHP platforms.

If you have a video to submit for this section, please contact us.

We will also shortly be enhancing our site with further information on the MHP standard via our resources section. Should you wish to participate further in BroadbandBananas MHP initatives, please do take the time to drop us a line.

uk sky - BBCi Pyramid Challenge

Following the initial terrestrial broadcast of Pyramid, Pyramid Challenge is currently running 24 hours a day to digital satellite and terrestrial (Freeview) homes.

Pyramid Challenge - The Book of Buried Pearls" is, according the the BBC, "the world's first interactive TV adventure story". The programe uses the switching of four seperate video feeds so that the viewer can choose their own path throughout the adventure by using their remote control.

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Spain canaldigital - Operacion Triunfo on CSD Spain

Similar to the French Star Academy format, (see below) Operacion Triunfo follows a group of people through the trials and tribulations of becoming a star - with a major difference. The winner of the show will go on to represent Spain at the Eurovision Song Contest. This magazine style application, accessible from a banner call to action - or from the OK Plus portal - provides rich background on the show.

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IPTV World Forum Announces Key Speakers as Exhibitor Numbers Look Set to Double

Orange, the BBC, BT, Telefonica and BSkyB to speak at leading IPTV event

London – Junction Ltd today announced speakers from across the telecoms and broadcast industry for its March 2007 event. The announcement comes as over 110 exhibitors have already confirmed their attendance at the show – a new record – being staged at the Olympia in London between 5th-7th March 2007.

IPTV World Forum 07 Programme

TV3, Catalonia’s Television – Interactive SMS

With this application the viewer can control when and how to read the messages that appear on the screen. Using the red button, the user can activate a menu where they will be able to choose how to see the SMS. They can choose to either place the messages at the top of the screen, at the bottom, or alternatively they can make use of the entire screen to display their messages, allowing them to see numerous messages at one time.

UK Sky - MTV EMA 2002 Chat

MTV have enhanced this year's EMA's with a joint iTV/SMS based celebrity text chat service. The service is only available to viewers aged 16 plus and costs at least 50 pence per message sent - so a long chat conversation could end up being expensive!

Once registered on to the service with a nickname and their date of birth, viewers can send their messages to a guest chat host at the standard SMS rate (roughly 10-12 pence) however MTV then send a "message received" confirmation which is reverse billed at a whopping 50 pence!

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Sky - Internet Product Development Manager

Posted - 1st February, 2007

Internet Product Development Manager

Full-time, Osterley - London

Think about a more exciting future. Think Sky. With more than eight million subscribers, we’re already fast becoming the nation’s No.1 entertainment choice. But even this is just the beginning. We’ve big plans for growth – and here’s your chance to be part of it

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The BroadbandBananas site and networking events survive through the support of our sponsors, partners and advertisers who, through working with us, are able to have access to a unique group of over 26,000 senior industry decision makers involved in broadband, Pay-TV and interactive television services.

Our BroadbandBananas event attendees come from some of the leading companies in the Broadband and Interactive Television Industries.

Opportunities exist to sponsor or co-sponsor future BroadbandBanananas events, newsletters and our popular website. Should you wish to become involved as a sponsor, please contact us.

Mobile Social Media

www.mobilesocial-networking.com

Date - 15th June

Venue - Olympia, Earls Court, London

Organiser - Six Degrees Events, Bristol

Mobile social media - examines the latest in social media apps for mobile, what leading mobile social networks are planning, and how are marketers gain a voice in the conversations taking place on mobile social networks. It examines are consumers interacting with brands on mobile social networks, defining mobile social network ad revenue, the latest in location aware applications, services and offers and defining the mobile social networking market.

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