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Books, Company Presentations, Info
& Resources on iTV
How do industry executives approach their business? How can you find out more about leading companies in the Broadband & Interactive Television Sectors?
In this section, we aim to offer you a selection of downloadable conference and business presentations from some of the leading players in the iTV sector plus reviews or relevant books and publications.
If you have a book, report or conference presentation you would like to submit for feature on Broadband Bananas, please contact us.
Interesting Books on Interactive Television
If you'd like to recommend a book for feature in this section, please contact us.
Interactive TV Standards
A Guide to MHP, OCAP, and JavaTV
Written by two key players in the
development of standards, this book provides unique insight into the
development of digital TV and open standard middlewares.
Steven Morris
Steven Morris is an experienced developer in the area of interactive
digital television. Formerly of Philips Electronics in Taiwan, Steve is
one of the major players in the development of MHP, he was heavily
involved in the development of the standard, its predecessors, and
related standards such as JavaTV and OpenCable.
Anthony Smith-Chaigneau
Anthony Smith-Chaigneau is the former Head of Marketing & Communications
for the DVB Consortium. In that role, he created the first MHP website
www.mhp.org and was responsible
for driving the market implementation of this specification.
The Essential Guide to Digital Set-top-Boxes and Interactive TV by Gerard O'Driscoll
Understand the
technologies and opportunities associated with interactive TV. Compare
today's hottest electronic program guides (EPGs), and discover how they
promise to serve as 21st century portals to the TV experience. If it's
part of the digital interactive TV revolution, you'll learn about it in
The Essential Guide to Digital Set-Top Boxes and Interactive TV! For
everyone who needs to know where TV is headed, including investors,
managers, marketing or PR professionals, software developers, public
policy professionals, and consumers.
Interactive Television Production - Mark Gawlinski
Mark Gawlinksi (ex ITN and now at
the BBC) has published 'Interactive Television
Production' (Focal Press), which is a comprehensive
overview of all aspects of interactive TV. It is written
in simple, easy-to-understand English and offers a great
deal of value to anyone working in this industry, whether
a novice or experienced commercial or technical manager.
Its an ideal 'handbook' and includes chapters commencing
with the introductory 'What is interactive television?',
through to a break down of the 'Technology' (including
some relevant technology theory that explains TV
broadcasting, digital TV, set-top-boxes, middlewares and
important stuff that gets overlooked – like
synchronisation for instance!)
Another interesting chapter that provides insight into the business of iTV is 'Making Money' which includes some valuable case-studies. Whilst 'Production' provides some extremely valuable insight and step-by-step advice on planning and launching an interactive TV service. Read this chapter and you may avoid many of the pitfalls that stop iTV projects in their tracks. plus chapters on 'Usability an design' and 'The Future' where Mark has gathered the predictions and insights of key executives and industry analysts. The book also includes valuable case-studies and some extensive, (although slightly small) colour screenshots.
Convergence Design - Steve Curran
'Convergence Design' by Steve Curran is a
visually rich compilation of the very best as well as
some of the most visionary interactive services with
sections on Interactive Television, Broadband and
Wireless/PDA services. It looks at these services
predominantly from a design perspective, although other
technical considerations are also discussed.
Each case study outlines the challenges that each designer/developer faced and the solutions they employed including production methods and design and usability considerations. As well as profiling some key European iTV services such as ROFL, BBC Wimbledon and BBC Walking with Beasts, the book also provides deep insight into a number of US iTV projects, which much of the international community will be unaware of. As Curran outlines in his introduction, his aim has been to show examples that inspire, regardless of whether they were successes or failures and his hope is that the 'design principles and philosophies, ideas and approaches, successes and failures of these projects will prove relevant to designers of convergent media.
Powerpoint Presentations, Sector Reports & White Papers
The majority of these presentations have been saved using Powerpoint or Adobe Acrobat format. Acrobat reader software is pre-installed on most PC's or available for free download from http://www.adobe.com
Don't forget - you can always save these files to your hard disk for easier reading/browsing/printing.
Just right click on the link and choose the "save target as" option.
NEW
Interaction Design Principles for Interactive Television
Karyn Y. Lu's Master's Thesis:
'Interaction Design Principles for Interactive Television' identifies and
articulates interaction design principles for interactive television
programming in the United States and elsewhere.
Chapter one presents a brief survey of the field as it stands in 2005.
Chapters two and three categorize iTV by platforms and by persistent
television genres, and present representative examples for each
category.
Chapter four provides an overview of existing design standards in
related areas. Insights from chapters two, three, and four all serve to
inform chapter five, in which Lu proposes principles for iTV interaction
design by looking closely at existing designs (both deployed and
prototyped), conventions, and patterns of interaction.
Lu's analyses are rooted in visual culture and human-computer
interaction design principles, and the design principles offered are
abstracted from the applications which have been analysed within this
framework.
Size: 6.7 Megabytes
Acrobat Format
Achieving Effective Interactive Advertising
Following their research in collaboration
with i-Burbia, IDS' report - Demystifying IA - Interactive Advertising
Guidelines is available for download from the Broadband Bananas
resources section. Also available for download is a supporting
presentation providing further practical examples of how to achieve
effectiveness in interactive TV advertising.
Download both reports by
Clicking Here
VIDEO-ON-DEMAND – A FALSE DAWN? (3Mb)
This thesis report by Mariel Beros 'VIDEO-ON-DEMAND – A FALSE DAWN?' provides valuable insight into the business of VOD with many useful references and case-studies including Video Networks, Transact Communications and Rogers Cable. To download your free copy just click above and enter your details. To get in contact with Mariel, please email vod@broadbandbananas.com
Following a period working in the UK on
the development of interactive services, Australia based
Cunningham's report is intended is a broad reaching study
aimed at 3 different audiences:
TV students, Producers
new to interactive TV, and iTV professionals interested
to learn from the mistakes that have been made in the
UK.
The report, which features a variety of useful case
studies, is broken into 3 key sections:
1. What’s it all about – the basics of
interactive TV
2. What’s happening now – current UK services
and how they are made
3. Key lessons for Australia
My apologies to Ben for not having published this report
on BBB earlier.
FirstPartner's interactive TV market Map (219k)
FirstPartner's interactive TV
market map provides an overview of the complete value
chain for the Interactive TV industry. It charts over 150
companies and relationships from content, technologies,
support services through to distribution and feedback
services.
The map accompanies a full report on the Interactive TV
industry, which is intended to provide the reader with
all the essentials to understand how the industry has
matured over the last 5 years, who the key players are
and to identify the real opportunities for the industry
over the next 18 months.
For more information or copies of the report please contact Richard Warren rwarren@firstpartner.net or visit the FirstPartner website at http://www.firstpartner.co.uk
The Impact of Personal Video Recorders
A brief presentation on the Impact of PVRs presented at
Osney Media's Interactive Forum Conference which took
place 15th & 16th of June in London.
Features some recent
statistics on PVR use and penetration.
In a global context the
majority of TV viewers do not have access to interactive
TV advertising using set-top box technology. The benefits
of using interactive TV advertising is direct
communication with the customer/viewer, personal
targeting, localised messages, direct sales and can
provide an ongoing relationship between the advertiser
and customer/viewer.
Response information and qualified leads are the key
attraction for TV advertisers. The challenge for
advertisers, advertising agencies and
broadcasters/networks alike is how to achieve the
significant benefits of interactive TV advertising using
current consumer devices and platforms to communicate and
engage with their customers/viewers.
This paper examines the interactive TV advertising and TV
advertising environment and initiates solutions to this
challenge.
Click Here to register and download the Report
White
Paper: Delivering the Future of TV in Hull
by Andrew Fawcett
In 1999, after several years of technical
trials, Kingston Communications (Hull, England) became
the world’s first telecommunications company to
deliver a commercial full service broadband interactive
television (iTV) offering to its subscribers using ADSL
over existing telephony infrastructure.
The KIT (Kingston Interactive Television) service has since attracted over 20,000 users and continues to evolve as a showcase of both the technology and the exciting market opportunity. This paper presents an overview of the service and an exploration of some of the unique features provided in its deployment.
New
Report on Multi-Device Enhanced TV (FREE)
Sydney-based consultant Ian
Kingsford-Smith has published a new white paper. 'VALUE
ADDED TELEVISION: Multi-Device Enhanced TV' which
discusses many aspects of Interactive Television such as
Brand Extension, T-Commerce and the different roles
played by different devices.
Hitting your target customer segments through interactive television. (FREE)
A great
beginner's guide, this useful report from IBM tackles the
major issues for brand owners, broadcasters and retailers
in the interactive television market.
The report also defines the role interactive television has to play in a multi-device, multi-channel environment.
ELECTRONIC PROGRAMME GUIDES
Co-Authored by Roger Randall and Brent
Skinnon, Electronic Programme Guides is a new report
which provides info about EPG design, navigation,
functionality, commercial issues, legal issues and
future developments.
Click Here to download the Executive Summary.
Published by International Marketing Reports.
To purchase the full report, visit http://www.im-reports.com
Weapon7 - iTV A View from the Trenches (FREE)
This report by Weapon7, commissioned in collaboration with Chinwag provides insight into the media industry's current perceptions of iTV, its successes and faliures to date and its future in the UK.
Irdeto Access Report on Video over DSL (FREE)
This revealing whitepaper has been written by Irdeto Access, Instat/MDR, Pace, iMagicTV and others on the delivery of Video over DSL and other telco networks.
Technology considerations for an iDTV e-Government Service - by Sysmedia. http://www.sysmedia.com
New iTV Report from Netimperative and Yoomedia
Download this report, which brings together case studies and insight from leading industry figures on the state of the iTV industry.
Ezra Mizrahi's presentation taken from the founding conference of the TVXML Forum at NCTA 2002.
An
interesting and wide-ranging 40 page report on the state
of the
iTV marketplace.
This document charts the future reduction in costs of deploying MHP.
Comparison of Korean Broadband growth Trends vs UK and US.
Open's Interactive Advertising Campaign for Icon (2Mb)
(Powerpoint Format)
In depth overview of this Interactive Advertising campaign, backed up by some extremely revealing research.
Click Here to see the Video of the Actual Application.